Zwopr
Rebranding germanys leading employee retention and work culture operating system.

UX/Web design

2023

10 days

$$$

$$

Client
Zwopr GmbH
Date
February 2023
Role
Logo, Branding, UX & Web Designer
Website
The opportunity
The project around the whole Zwopr brand required a website, logo and brand design that effectively communicated its innovative approach to culture management and employee engagement.
The challenge was to create a cohesive brand identity that resonated with their target audience while highlighting their unique value proposition in a competitive market.
What I did
Cohesive brand identity
Developed a distinctive logo and branding that reflects Zwopr's innovative and dynamic nature and reflected community and the letter "Z".
User-centric web design
Crafted a website layout that is both visually appealing and functional, ensuring easy navigation and clear presentation of Zwopr's services.
Integration of branding and functionality
Seamlessly incorporated the brand's visual elements into the website design, including the color scheme and logo, while also implementing features like an informative blog and interactive elements to engage users.
The outcome
Strong Online Presence
The website and brand design successfully established a strong online presence for Zwopr, effectively differentiating it in the market a modern, motivating, and uplifting way to create an engaged work culture.
Enhanced user engagement
The cohesive and intuitive design resulted in higher user engagement and a better understanding of Zwopr's offerings.
The mobile app (not covered in this case study) experienced a dramatic increase of users shortly after the launch of the redesign.
Positive brand perception
The professional and innovative design reinforced Zwopr's position as a leader in culture management solutions, positively impacting brand perception.
Conclusion
The Zwopr project was a comprehensive exercise in creating a cohesive and engaging online presence that not only highlighted the company's innovative solutions but also significantly improved user interaction and brand recognition.
Testimonials
What my clients have to say

Working with Oscar has been an incredible experience.

From the very start, he truly understood my vision and guided me with insightful direction throughout the entire process.

His support and advice were invaluable, and thanks to our collaborative work and his expertise, I now have a stunning visual brand identity from logo to brand guidelines that perfectly represents my new brand, HerWealthCove.

He has an amazing ability to bring ideas to life, and I couldn’t be happier with the results.

If you’re looking for a designer who’s not only talented but also deeply invested in making your brand shine, I highly recommend Oscar!

Deeksha Beeharry

Portfolio Risk Manager

Working with Oscar has been a tremendous experience for our team in building our Truforth, Mastery 12X website.

He captured our vision and purpose with excellence!

His creativity, expertise and ability to communicate effectively helped to create a dynamic website for us!

We’re grateful for our experience with Oscar personally and really felt he understood and valued our goals.

We had a tight project deadline, and he followed through in a timely, diligent fashion!

His skills and feedback added great value to communicating our vision, purpose and mission.

As we grow and expand, we look forward to exploring future projects with Oscar.

Ed Garner

Leadership Coach

As a professional who changed from fashion entrepreneur to Product Designer, I had taken courses on professional re-direction, but I didn't have clear steps on how they applied specifically to my personal brand as a Product Designer.

With Oscar I learnt what makes me unique as a product designer, my strategy, the niche that makes me happy, and I filled in all the blanks I had and didn't keep wasting time because I didn't have the right strategy for me.

Now I have clear steps to follow day by day, to build a solid, authentic and professional personal brand.

Attracting better projects and opportunities that will make me grow professionally and personally.

Thank you Oscar for giving us value and making it easy and fun!

Rossana Gomez

Product Designer

I completed Oscar's mentorship program, and it was an amazing experience!

He provided constant support, and I learned a lot from him.

Thanks to his guidance, I found the right approach and now know exactly what to do next.

Thank you, Oscar, for everything!

Blanka Calija

UX Designer

I worked with Oscar on various projects.

His skills are vast and his way of working immensely professional.

He is the kind of person you ask for a task and he delivers beyond your expectations.

He is not only a designer but valuable team member contributing to all sorts of ideas and projects.

He uses both, heart and soul and you can let him run by himself.

Thank you for all Oscar!

Sascha Grumbach

CEO / GreenMiningDAO

Oscar gave me a hand with my logo and brand guidelines, and his work was mind blowing.

We had a call to understand what he did and what I wanted, and in very few words, he completely understood what I was after, what emotions I wanted to communicate through the logo, and somehow (I say it was magic) he absolutely managed to translate my words into an image that I never thought it could be possible.

It sounds obvious, but I think it is rare to find someone that it is actually designing for the client, instead of designing for himself and what he wanted.

And I think this, coupled with his creative genius, is what makes Oscar so good in what he does.

Camila Godoy Donoso

CEO / Company

Working with Oscar was easy and professional.

Communication was clear and he did what he said he was going to do.

What really stood out to me though, was that I had a sense he really understood what I was going for in the design (and usability), asked good clarifying questions and then implemented it, using his own judgement to handle details but also escalating decisions where appropriate.

One of the smoothest design relationships Ive had.

Highly recommend

Abbas Hajizadeh

Founder / Ardent
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Oscar redesigned our Kaboni website and delivered an amazing, professional, completely new website and all the content to our agreed timeline.

A pleasure to work with and highly recommend him.

Phillip Stovold

CEO / Kaboni
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By redesigning my practice's website, Oscar truly exceeded my expectations.

He modernized our site, bringing it up to date and greatly simplified our daily doings by integrating an online booking tool.

This reduces the admin and organizational work on our front desk staff immensely.

The collaboration with Oscar was incredibly smooth. He took charge of the project, delivering everything we discussed and more.

I highly recommend Oscar to anyone in need of a competent designer and will definitely return to him for future projects.

Dr. Guido Horn

CEO / Urologisches Zentrum Kaltenkirchen
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